As online shoppers become spoiled for choice, it becomes increasingly important to make shopping as effortless and seamless as possible. Customers who experience a dissatisfying and confusing shopping experience could quit their shopping carts and leave negative reviews, which could cause others who might be interested to stay away from the store.
These ecommerce design mistakes could be devastating to your sales. Many of these mistakes are easily avoidable with some planning.
Utilizing Images of Low-Quality
Everyone doesn’t want to buy an item that doesn’t provide the best quality. This is the reason it’s important to make sure you use high-quality images on your ecommerce site. Images that aren’t of the highest quality will not only turn away customers, but also damage the reputation of your brand.
Not offering a Guest Checkout Option
Another common error is not providing the option of a guest checkout. This can deter potential customers from making town protection mean purchases on your site. Many customers are reluctant to sign up for an account with an entirely new website, particularly if it requires them to provide personal information like their email address. Instead, you should permit users to sign up via their social media accounts to ease the process and alleviate privacy concerns.
Another common e-commerce mistake is a cluttered and messy menu structure. It is essential to have a clear idea for how each page of your website will appear, so that navigation is simple and convenient for customers. Make sure that every page is organized based on the type of content on it and make it easy for visitors to locate what they are looking for.